Emily Segal is a brand strategist, trend forecaster, artist and writer based in Los Angeles.

As an internationally recognized expert on brands and cultural change, her clients have included Prada, Supreme, the Metropolitan Museum of Art, MTV and many others across luxury and technology. Currently, she is a founding partner of Nemesis, a strategic consulting firm and creative studio based in LA, NY and Berlin, called “an ‘alternative’ consultancy” by the New Yorker. She also runs Deluge Books, an experimental literary press, with collaborators in New York and Los Angeles.

Previously she co-founded the trend forecasting group K-HOLE, the collective best known for coining the term normcore. K-HOLE's free PDF trend reports on the nature of millennial change were downloaded half a million times and their work has been presented at galleries and museums internationally, including the Serpentine Gallery and MoMA PS1. Vogue called them “pop culture’s favorite trend forecasters.”

She was named one of Fast Company’s 100 Most Creative People in Business and served as a member of the World Economic Forum’s Global Agenda Council on the Future of the Consumer Industries. Emily’s debut novel, Mercury Retrograde, was published in 2020 and was a New York Times New & Noteworthy book.