Emily Segal (b. 1988, New York, NY) is an artist, writer, and strategist. Currently, she is the co-founder of Nemesis Global, a think tank for cultural research based in Berlin, Helsinki and NYC.
Previous to Nemesis, she was a founder of the collective and trend forecasting group K- HOLE (2011 - 2016). K-HOLE's free PDF trend reports on the nature of millennial change were downloaded half a million times, and have sparked countless news stories worldwide. Their term "normcore" was shortlisted for the Oxford English Dictionary's Word of the Year in 2014. K-HOLE's work has been presented at galleries and museums internationally, including the Serpentine Gallery and MoMA PS1.
As a strategist, Emily has worked on projects for Comme des Garcons, Prada, The Metropolitan Museum of Art, Uniqlo, Target, Beats, and many others. From 2014 - 2015, she was the Creative Director of the online platform Genius. She was named one of Fast Company’s 100 Most Creative People in Business and served as a member of the World Economic Forum’s Global Agenda Council on the Future of the Consumer Industries.
Emily’s essays and interviews have appeared in publications including Texte zur Kunst, Die Welt, e-flux journal, 032c, and Flash Art International, where she was the magazine’s Editor-at-Large from 2015 - 2017.
Emily holds a B.A. in Comparative Literature from Brown University. Previously having taught at Columbia GSAPP and as a visiting critic at the Yale School of Art, she is currently a visiting Professor of Design at the Gerrit Rietveld Academie.