I’m the co-founder of Nemesis, a think tank and consultancy based in Berlin, Helsinki, and NYC. I also founded K-HOLE (2011-2016). Full bio available here

Recent projects include: Nemesis at the Architecture Effects exhibition at the Guggenheim Bilbao (2019), *Mercury Retrograde* (the novel) at the Serpentine Work Marathon (2018), Emily Segal in Conversation with Virgil Abloh (Mousse), ~The Full Normcore Bibliography~ (Google Doc with Grace Sparapani), Mai 1968 - Mai 2018 discussion at the Centre Pompidou (2018). Older things: The Rubens Engine Lecture at KHNW Basel, Femme Futures essay (Frieze), Harvard x Design Lecture, Future/Countryside presentation with Rem Koolhaas (Engadin Art Talks). Nails and Sunglasses and other commodities  (SSENSE). The Stars in our Stars essay (TANK), Normcore Past Present Future (Digital Bauhaus Summit), Delusion-du-Jour with Natasha Stagg, Every Generation is a Blank Generation interview (Die Literarische Welt), (Post-)Empire State of Mind on How To Murder Your Life (Texte zur Kunst), Design and Language course (Gerrit Rietveld Academie). Novel Leak #2 installation (Project Native Informant), Boat Rage (Berlin Biennial), Novel Leak #1 installation (Witte de With Contemporary Art Center), Notes on M~a~g~e~n~t~a essay (Flash Art). “Art in an Overseen World” (New Museum), Critical Tr*lling Panel (Concordia School of the Arts), Graphic Narratives course with Michael Rock (Columbia GSAPP), Energy as Clickbait talk with Doug Coupland (Frieze London 2015), Issey Miyake cover story (Flash Art), Interview with Alexa Chung (British Vogue), Creative Direction for Genius, Genius.to.be, Genius x Simon Denny at MoMA PS1, Mercury Retrograde Essay (e-flux supercommunity), World Economic Forum Global Agenda Council on the Future of the Consumer Industries, TEDxVaduz limited bomber jacket (Contemporary Art Daily), Learning from the MA-1: The Future of Luxury Branding (TEDx Talk), K-HOLE presents YOUTH MODE (Serpentine Gallery), What’s the Energy of Your Energy Drink (essay on DIS Magazine) (lecture at MoMA PS1), Who Wears All Black talk (MoMA PS1), Vanity Quest, Normcore Research (Suzannegeiss.net), Collapsonomics, On Smart Drugs & Concentration (Fiktion), contribution to Solution Love (Sternberg Press), Future Patrol blog (Wolff Olins), Hood by Air Interview with Shayne Oliver (Business of Fashion), Interview with Cory Arcangel and Paul Chan (032c), Selects (032c), Interview with Helen DeWitt, Tent Cities essay(2009)

b.1988 New York, NY




Press about me: British Vogue, Dazed Digital, Fast Company’s 100 Most Creative People in Business, Office Magazine

I’ve worked on client projects for Comme des Garçons, Prada, DKNY, The Metropolitan Museum of Art, Target, Marriott, Ritz-Carlton, St. Regis, Kickstarter, Coach, Uniqlo, National Geographic, and many others.

For more information on trend research, strategy, and talks, please contact info@emilysegal.net




Photo (c) Calla Henkel & Max Pitegoff
N.Y. / Berlin (c) 2019
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